FRAMED

We recently had an interesting conversation with a local gallery curator and found that we unanimously agreed on one thing. Most art and all photography should be displayed in the most simple manner possible. Nothing is more distracting, and annoying, than an obnoxious presentation. Large, gaudy, frames with funky colored mats are just plain ugly. Our approach is to keep the presentation simple. The framing and mat should be completely transparent. It should only exist to isolate and protect the photograph. If you notice the frame and mat before you see the image, it is just not right. The KISS Principle (Keep It Simple Stupid) is the only way to display photographic art.

For us, you will not find any of our prints mounted and matted with anything other than pure white, acid free mat board. If we frame for exhibition, we use narrow black aluminum frames. The only other frame we would consider would be narrow natural finish maple. Our first choice for glazing would be glass, with acrylic as the second choice. That is it. Anything else is just plain gaudy and unnecessary.

So, just in case anyone is interested in the materials we use, here is a list;

• Light Impressions Westminster Bright White Buffered 100% Cotton Rag 4-Ply

• Frame Fit Co. Crestline Satin Black 9/32” Aluminum Frame plus Hardware

• Art Guard Glazing Products Plain Clear 2.5mm glass

• Wire & Cable Specialist SoftStrand Picture Hanging Wire #4

Those are the basic materials you will need. It is a good idea for you to learn to mount, mat, and frame your own photos. You should learn to cut your own mats. A Logan Simplex mat cutter is not excessively expensive and will serve you well for cutting simple window mats. The most expensive piece of equipment you need will be a good dry mount press. The Seal 210M is the workhorse of mount presses. Watch the auction sites and buy used, a Seal mount press will last a lifetime. This equipment is not extremely expensive and will pay for itself quickly. You will save a bundle of money and will have 100% control over the display of your art.

For more information, take a look at these articles; “DRY MOUNTING PHOTOGRAPHS” and “ADJUSTING THE DRY MOUNT PRESS” on our web site.

Remember, when it comes to displaying your art. . . simple. . . consistent. . . non-intrusive. . . is the look you want. If you are going to get framed, be sure to think simple!

JB